Brace yourself, Angelenos? The Super Bowl is coming to town. The National Football League announced last month that the city of Los Angeles has been selected to host Super Bowl LV in 2021. The game will be played in the soon to be built stadium of the LA Rams, located in Inglewood.
The bid for the hugely popular sport event centered on the unique and distinguishing qualities of the city — diversity, creativity and entertainment. Strengths of the winning proposal also included the city’s near perfect weather, the history of hosting major sporting events such as the Olympics and World Cup, and the abundance of world class hospitality, including hotels and restaurants.
The Los Angeles Super Bowl Bid Committee, led by Casey Wasserman, chairman and chief executive officer of Wasserman, in collaboration with the Los Angeles Sports & Entertainment Commission (LASEC) and Los Angeles Tourism & Convention Board (LATCB) had less than two months to present its proposal before the NFL’s 32 team owners. The bid committee also included Los Angeles Mayor Eric Garcetti and Inglewood Mayor James Butts.
Experts have estimated the event will attract tens of thousands to the Southern California region and that the economic impact could generate hundreds of millions and bring economic prosperity to several area cities.
This will be the eighth time the Super Bowl has been played in the Los Angeles region, with the last being in 1993 at the Rose Bowl in Pasadena. Super Bowl LV will celebrate the NFL’s 100 anniversary.